SFI.COZA

Why you’re not feeling it: the truth about sex that nobody’s telling you.

Why you're not feeling it: the truth about sex that nobody's telling you.

Let’s talk about something that’s been tucked away under the metaphorical rug for far too long: sex. Yup, you heard that right. If you grew up in South Africa, chances are you were taught to treat the subject like some kind of dirty secret. The result? Many of us are stuck in a loop, asking ourselves why our sex lives aren’t quite cutting it. Spoiler alert: it’s not just you!

At SFI.COZA, we’re getting into the truths nobody’s talking about. This isn’t your typical birds-and-bees chat—it’s the honest conversation you didn’t know you needed, with a touch of humor to keep things light. Curious? Stick around, because it’s time to stop guessing and start understanding.

Let’s face it—discussing sex with your parents is like trying to find Wi-Fi in a remote village. It just doesn’t happen. Growing up in a culture that shames you for even thinking about it is bound to leave you with some serious baggage. Maybe you were raised in a religious household where “purity culture” ruled the roost, leaving you with an awkward relationship with something that’s as natural as breathing. The irony is that while everyone’s quietly trying to figure out how to please themselves and their partners, sex remains a topic that’s rarely explored.

You might be out here looking for a life partner who gets you, yet you’re stuck in cycles repeating the same patterns your family and community did. It’s a cycle that needs breaking, my friends!

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Here’s a question for you: Are you having sex to fill a void, distract from emotional trauma, or just to kill time? If you’re nodding your head at any of those, it’s time to hit the brakes. Sex isn’t supposed to be a Band-Aid for your emotional wounds or a way to pass the time. And let’s not forget about that little marvel of anatomy known as the clitoris, which exists solely for pleasure. Seriously, it’s literally built for fun. So why are we treating it like a relic in a museum?

Let’s talk about the “sex talk” (or lack thereof). For many of us, our sexual education was limited to scary warnings about teenage pregnancy, STIs, and abstinence—basically, all the reasons not to have sex. But where was the conversation about pleasure, consent, and emotional intimacy? For many South Africans, the birds and the bees might as well have been alien concepts.

Let’s not sugarcoat it: even as adults, some of us still treat sex like it’s an illicit activity. We don’t talk about it, we don’t ask for what we want, and we certainly don’t discuss the awkward moments when things just don’t feel right. It’s as if we’re all participating in a silent agreement to keep pretending everything’s fine, while many are quietly feeling unfulfilled.

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We’ve all been there: thinking about sex as just another task to check off the list, like doing the laundry or running errands. But guess what? If it feels like a chore, that’s probably a sign that something needs to change. Ask yourself: Are you fully present during sex, or is your mind wandering off to that email you forgot to send? You’re not alone. Many people are in the habit of treating sex like it’s just another item on their busy schedules. When you’re disconnected from the experience, it’s no wonder you’re “not feeling it.”

So, next time you’re getting intimate, try treating it like a luxury experience. Slow down, turn off your phone, and actually pay attention to what’s happening. Think of it like savoring a decadent chocolate cake—take your time to enjoy every bit of it.

Here’s the thing: sex can be awkward, funny, and even downright weird sometimes. You might get tangled in the sheets, your pet might suddenly decide that’s the perfect time to make an appearance, or you might even bump heads with your partner. It happens, and that’s okay! One of the reasons why people feel disconnected from sex is that they’re trying too hard to make it look like a scene from a movie. The reality is, real life isn’t scripted, and it’s important to embrace the imperfections.

If you’re worried about looking silly or not getting it “right,” here’s a tip: make laughter a part of your intimacy. It’ll help you and your partner relax, and it reminds you that sex doesn’t have to be so serious all the time. A little humor can actually go a long way in making your experiences feel more authentic and enjoyable.

Let’s be real: we live in a world that glorifies “more.” More money, more followers, more success—and yes, more sex. But when it comes to intimacy, quality trumps quantity. Having frequent sex doesn’t necessarily equate to having satisfying sex. It’s about how connected you feel to your partner and how pleasurable the experience is for both of you.

In fact, studies show that couples who focus on the quality of their sexual experiences tend to report higher levels of satisfaction in their relationships overall. So, instead of aiming for more, aim for better. Ask yourself what truly makes you feel good and work towards deepening those connections.

We don’t talk enough about the fact that sex can be scary for some people. Whether it’s fear of rejection, anxiety about performance, or discomfort due to past trauma, these feelings can create real barriers to experiencing pleasure. The idea that sex should always be spontaneous and effortless is misleading—it’s okay if it doesn’t come naturally all the time. What matters is that you approach it with openness and a willingness to explore.

If you have unresolved feelings or fears surrounding intimacy, it’s worth addressing them, whether through journaling, talking to a trusted friend, or even seeking professional help. There’s no shame in admitting that sex can be complicated, and the first step to improvement is recognizing that it’s okay to feel the way you do.

  1. Start Talking: Create a safe space to discuss desires, fantasies, and even fears with your partner. Open conversations lead to better understanding and intimacy.
  2. Educate Yourself: Knowledge is power! Read up on sexual health and pleasure. Resources like “Come As You Are” by Emily Nagoski and “The Guide to Getting It On” by Paul Joannides offer insights into sexual wellbeing.
  3. Ditch the guilt: Let go of the shame associated with your sexual desires. Embrace your sexuality—it’s a part of who you are.
  4. Prioritize Pleasure: Make it a goal to understand what brings you joy in intimate moments. Experiment and don’t be afraid to try new things.
  5. Seek Professional Guidance: If you’re struggling, don’t hesitate to consult a sex therapist or counselor who can guide you through these complex feelings.
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We are all sexual beings, and it’s high time we normalize these conversations. Remember, the more we talk, the less taboo sex becomes. Who knows, you might just discover a more fulfilling and pleasurable sex life waiting for you. Let’s move away from shame and secrecy and embrace a culture of openness, laughter, and genuine intimacy.

So, if you’re wondering why you’re not “feeling it,” know that you’re not alone—and there’s absolutely nothing wrong with wanting more from your sex life. In fact, you deserve it.

Remember to share the knowledge with your friends on LinkedIn, Facebook, and Twitter ❤.

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What If How You Grew Up Dictates Who You’re Attracted To? by Merlize Jogiat

What If How You Grew Up Dictates Who You’re Attracted To? by Merlize Jogiat

Have you ever caught yourself thinking, “Why do I keep dating the same kind of
person?” Well, it turns out that the answer could be rooted in how you grew up. Our
childhood experiences shape our preferences and attractions, often in ways that are
totally mind-blowing. From family vibes to emotional climates, these factors influence
who we find attractive as adults. So, let’s dive into this topic in a way that speaks
directly to all you young romantics out there!

In this article, we’re talking directly to all the young romantics out there, uncovering how those early vibes influence your dating patterns. SFI.COZA Magazine is here to give you the inside scoop on why your past might be shaping your romantic future. Let’s unpack it together.


First up, think of your family as the first example of love you ever had. If your home  was all about warmth and support, chances are you’ll be drawn to partners who  reflect those qualities. But if you grew up in a chaotic environment filled with  arguments or neglect, you might find yourself attracted to similar drama in your  relationships. It’s like your heart is programmed to seek out what feels familiar—even  if that familiarity isn’t exactly healthy.

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Your early relationships, especially with your parents, also set the stage for your  attachment style. Psychologist Mary Ainsworth’s research shows that these styles— secure, anxious, and avoidant—affect how you connect with romantic partners later  in life. If you had a stable, loving environment, you’re more likely to form healthy  relationships as an adult. But if your upbringing was inconsistent or neglectful, you  might struggle with anxiety or avoidance when it comes to love. Recognising your  attachment style can help you understand why you’re drawn to certain types of  people. 

Let’s talk about the emotional climate of your childhood home. Were you nurtured  and encouraged, or was your home filled with tension and conflict? If you grew up in  a loving atmosphere, you might be comfortable seeking emotional intimacy in your  adult relationships. But if your childhood was marked by chaos, you might  unknowingly attract similar situations. Understanding this pattern can help you break  free and find healthier connections. 

And here’s a fun fact: every family has its own way of expressing love, which shapes  your romantic relationships, too. Whether it’s through words of affirmation, acts of  service, or physical touch, your love language reflects how you connect with others.  For instance, if your parents showered you with praise, you’re likely to be attracted to  partners who express love verbally. Knowing your love language—and that of  potential partners—can help you communicate better and strengthen those bonds. 

But wait, there’s more! Awareness is the key to change. Once you understand how  your upbringing influences your attractions, you can choose to break free from  unhealthy patterns. Start by asking yourself what you genuinely want in a partner,  independent of what feels familiar. Questions like, “What qualities do I admire in  others?” and “How do I want to feel in a relationship?” are game-changers. 

With this clarity, you’ll be better equipped to attract the kind of people who align with  your true desires instead of sticking to old habits. So, what’s the secret formula for  attracting the right people? It’s simple: know your past, embrace your values, and  communicate your needs. The more you understand yourself and what you want, the  more likely you are to find someone who truly complements you.

At the end of the day, how you grew up may influence your romantic life, but it  doesn’t have to define it. Use this insight to pave the way for healthier, happier  relationships. Remember, you deserve a love that feels safe, warm, and truly  fulfilling!

Remember to share the knowledge with your friends on LinkedIn, Facebook, and Twitter ❤.

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