Thato Seth Mathobela, professionally known as TitoM, is an Amapiano super producer/DJ from Mamelodi, Pretoria. Born in 1998, music has been part of Tito’s life since he can remember — he christened this knack through his chosen moniker TitoMusic (TitoM for short).
“Tshwala Bam,” which features EeQue and S.N.E., has become a viral hit and sensation on social media and the charts in just one month since its release thanks to a well-liked dancing challenge.
The infectious dance challenge “Tshwala Bam” by TitoM and Yuppe, which is possibly the quintessential amapiano hit song, has become an unstoppable sensation in recent weeks.
With few new local hit songs and albums by big stars in major countries, as well as a dearth of cross-continental sensations, it appears that some observers feel that African music hasn’t fully taken off as the first quarter of the year draws to a close. Yet “Tshwala Bam” is evidence that the musical landscape is anything but gloomy for those who are optimists and think things are just getting started in the coming months.
It became the fastest song released in 2024 to reach this milestone when it passed eight million global streams on Spotify in just 28 days after its release. Similar to other Amapiano megahits like Tyler ICU’s “Mnike” and Daliwonga’s “Abo Mvelo,” “Tshwala Bam” has the potential to grow even more.
With over 100,000 plays, the catchy song is at the top of the South African Spotify daily chart for the 26th day in a row. With an astounding 70,000 daily streams, it also maintains its highest peak at No. 3 on the Spotify daily chart for Nigeria.
The song has received over 100,000 daily streams on 14 different occasions since it was released, making it the fastest song by a South African artist to ever land in the top 20, a sign of its popularity across borders and widespread recognition.
It’s also appropriate that this year’s biggest breakthrough moment for African music came from amapiano. South African “piano producers and artists” are coming up with innovative ways to maintain the thrilling vibe of a genre that has been heavily appropriated on a pan-African and even on a fringe international level. The way most great amapiano hits are, “Tshwala Bam” is an exuberant banger. Its vocals are unforgettable, the melody is breezy, and the bass and percussion rhythm are powerful.
You can dance and scream uncontrollably to “Tshwala Bam” at the same time. You can’t choose to stay still, not even if the challenge’s jerky movement is too much for you. Social media users Tyla, Jason Derulo, and Beyonce’s dancers Les Twins, Jayda Wada, Kai Cenat, and Lamiez Holworthy have all entered the #TshwalaBam challenge.
Together with partners EeQue and S.N.E., TitoM and Yuppe have produced more than just a song. “Tshwala Bam” is a phenomenon in culture.
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