According to a recent survey, it has been revealed that mobile and social media marketing and their sectors are predicted to be the quickest and fastest-growing employment markets for marketers.

It’s an amazing experience to work in the industry of digital marketing. We have put together a short article explaining how you can become a digital marketing manager in South Africa with no experience in marketing.

The ultimate digital marketing job you can obtain in the online marketing sector demands a lot of work and effort to become a digital marketing specialist.

In this article, you will discover what a digital marketing specialist does, how to acquire the necessary abilities, and what the annual income range is.

WHAT IS DIGITAL MARKETING IN SOUTH AFRICA & WHICH CHANNELS ARE INVOVLED?

The first step in becoming a digital marketing expert is to understand what digital marketing is and how it works.

Digital marketing is not a single subject, but rather a word that encompasses a variety of tactics and methods for promoting a website or products online.

The following are the most essential digital marketing channels:

• Website Marketing
• Search Engine Marketing (including SEO and PPC advertising)
• Content Marketing
• Social media marketing
• Email Marketing
• Affiliate Marketing
• Video Marketing

Google Skillshop provides certifications that you can obtain by taking courses and passing their FREE online assessments. Lessons will include a combination of written, visual, and video content to help you learn about the fundamentals, tools, and other aspects of Google’s marketing platforms.

Here are the three key areas for digital marketing-related certification in Google Skillshop:

• Google Ads certifications cover search, display, measurement, video, shopping, apps, and creative.

• Google Analytics certification currently covers Universal Analytics, but we’re likely to see a certification covering Google Analytics 4 (GA4) soon.

• Google Marketing Platform Certifications that cover Google’s enterprise-level platforms.

BENEFITS OF GOOGLE CERTIFICATION (SKILLSHOP) WHEN IT COMES TO GETTING CERTIFIED IN SOUTH AFRICA.

• LEARN AT YOUR OWN PACE

The lessons can be taken whenever you please and at your own pace, just like all online training. You can swiftly move on if there is a subject you are already familiar with. You can also retake the session if there is a subject that you aren’t quite confident in.

Revision tests are also available, which will assist you identify any subjects on which you might need to spend a little more time studying.

• ENHANCE YOUR RESUME WITH RECOGNIZED ACHIEVEMENTS

If you want to advance in your digital marketing career, you should complete at least one of Google’s certification courses. You will be able to add the certification to your LinkedIn profile and CV once you have completed the exam.

It’s also critical to keep your qualifications up to date. A valid certificate will impress a potential employer more than one that expired last year.

• QUICKLY BOOST YOUR KNOWLEDGE

Google created the classes and examinations, so you may be confident that they cover the most critical aspects of their products. This means they can help you accelerate your knowledge and skills in important areas of Google’s platforms.

Lessons are offered in a variety of formats, with the majority of new lessons being text-based. You can also go deeper by reading the articles on Google Help and Google Developers.

DIGITAL MARKETING MANAGER AVERAGE SALARY IN SOUTH AFRICA 2022

How much does a Digital Marketing Manager make in South Africa?

R 40 000 / Month

Based on 417 salaries

The average digital marketing manager salary in South Africa is R 480 000 per year or R 246 per hour. Entry-level positions start at R 300 000 per year, while most experienced workers make up to R 4 842 000 per year.

Source:Talent.com

HOW DO I GET CERTIFIED BY GOOGLE IN SOUTH AFRICA?

You must successfully complete an online test in order to get the credentials offered by Google Skillshop. And depending on the exam you want to take, you’ll need different information to pass. Assume, for instance, that your goal is to earn a Google Analytics certification. In such a scenario, you’ll need to understand the reports and some other more intricate features of Google Analytics.

Here is a video tutorial to assist you:

And here’s our video on how to achieve certification in Google Ads:

CONCLUSION

Overall, you will need to know how to set up and manage campaigns, as well as particular capabilities available in your account, to obtain Google Ads accreditation. You will also need to be familiar with various marketing methods that may be used to achieve the greatest outcomes for various sorts of organizations and objectives.

We’re extremely happy for you to expand your knowledge! Again, if you want to keep studying, we offer a lot of tips and helpful articles on our website about online media and other parts of digital marketing.

Best wishes for your tests!

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