What do David Beckham, SZA, Megan Thee Stallion, Meghan Markle, and Justin Bieber have in common? In 2025, it’s not just fame. It’s the business moves. From snacks to skincare, celebs are stepping off the red carpet and into the boardroom. They’re launching brands that reflect their values, style, and sometimes even their cravings. These aren’t quick collabs or lazy endorsements. They’re hands-on, founder-led, and future-focused.
Here are 12 celeb-led brands making big waves this year.
1. David Beckham:
BEE UP Beckham isn’t just into football anymore. He’s now a beekeeper-turned-snack-preneur. BEE UP, his new honey-powered snack brand, is inspired by the beehives in his backyard. With fruity, chewy snacks made from real honey and no artificial sugar, it’s perfect for kids and health-conscious adults. “This brand came from my real life,” Beckham shared in an interview. “I wanted something my kids would grab without guilt.”
2. SZA:
”NOT BEAUTY” SZA’s always marched to her own beat, and her beauty brand NOT BEAUTY is no exception. The launch includes 3 lip gloss shades named Quartz, Strawberry Jelly, and In The Flesh. They’re rich, vegan, and as moody as her music. SZA wants beauty to feel expressive, not forced.
3. Khloé Kardashian:
Khloud Protein Popcorn Khloé takes her gym routine seriously, and now her snack game too. Khloud offers high-protein popcorn in trendy flavors like White Cheddar and Birthday Cake. It’s gym-bag friendly, and the branding is clean and minimal, just like Khloé’s aesthetic.
4. Glen Powell:
Smash Kitchen Actor Glen Powell leans into his Texan roots with Smash Kitchen, a condiment line that’s all organic and backyard-BBQ ready. His ketchup, mustard, and sriracha are made with clean ingredients, but they don’t skip on heat. It’s Americana with an organic twist.
5. Meghan Markle:
As Ever is Meghan Markle’s new lifestyle brand. The duchess started with raspberry jam and dried flowers, but it’s expanding fast. Wine launches in July, and tea blends are already a hit. The branding? Understated luxury. Think rustic mason jars in royal color palettes.
6. Molly Baz:
AYOH Mayo Food writer Molly Baz made mayo sexy. AYOH comes in bold, punchy flavors like Calabrian Chili and Roasted Garlic. The brand is as cheeky as her cookbooks, with bright packaging and an unapologetic love for richness. It’s a gourmet spread with TikTok appeal.
7. Justin Bieber:
SKYLRK Bieber swaps hoodies for high fashion with SKYLRK, his elevated streetwear line. Sleek joggers, gender-neutral cuts, and bold neutrals define the look. It feels more mature than Drew House but still carries that effortless Bieber charm. Expect drops tied to live events and surprise collaborations.
8. Tom Holland:
BERO Non-Alcoholic Beer Tom Holland joins the sober-celebrity trend with BERO, his new non-alcoholic beer line. From IPAs to lagers, the drinks taste like the real thing—without the hangover. It’s aimed at young adults who want to party smart. Packaging? Very London pub meets Gen Z.
9. Ellie Goulding:
Everystate Mushrooms Ellie Goulding leans into wellness with Everystate, her line of functional mushrooms. Products range from reishi-based teas to lion’s mane matcha. The goal? Better sleep, focus, and immunity, naturally. “I wanted a brand that made wellness feel less complicated,” Ellie said at the launch.
10. Megan Thee Stallion:
Chica’s Divatidas Tequila The Hot Girl Captain takes over happy hour with Chica’s Divatidas, her fiery tequila line. It comes in fun flavors like passion fruit and tamarind, and every bottle is made in Jalisco, Mexico. Megan brings the party, but she also brings quality.
11. Savannah James:
Reframe Beauty Savannah James steps into the beauty world with Reframe, a skincare brand focused on clean, inclusive formulas. Her first release, the Compression Complex serum, aims to hydrate and firm in one step. It’s already getting hype from beauty editors and TikTok creators alike.
12. Alex Cooper:
Unwell Hydration Podcast queen Alex Cooper targets Gen Z wellness with Unwell, a hydration brand that blends electrolytes, adaptogens, and aesthetic packaging. It speaks to the emotionally burnt-out, chronically online consumer. The tagline? “Drink when you feel things.”
In Closing
The stars may shine on red carpets, but in 2025, their brands shine in real life, from kitchen pantries, wellness routines, and family moments. Want to hear more? Let’s keep discovering what celebs build next. All these products tie directly to personal identity, favoring family (Beckham), wellness (Goulding), sobriety (Holland), and lived experience (James).
We at SFI.COZA think that stories have the ability to educate, uplift, and unite people. As a sociable and committed editor, we work hard to provide rich media coverage that connects with our audience. Our ambition to positively touch our audience's lives, one article at a time, is equal to our enthusiasm for storytelling. Come along on this adventure with us as we explore the planet.
Leave a Reply