If there was one footwear moment that turned heads at New York Fashion Week, it was this: Canadian outdoor powerhouse Sorel is teaming up with rising New York designer Jane Wade to reimagine the Callsign sneaker. The result? A modular, performance-driven capsule that blurs the lines between corporate polish and mountain-ready grit.
Unveiled during the Fall-Winter 2026 shows, the Sorel x Jane Wade collaboration signals more than just a product drop. It marks a strategic shift, where technical footwear meets conceptual design, and fashion week gets a dose of functional realism.
And yes, it’s already available.
Two Models, One Modular Vision
At the core of the collaboration are two silhouettes:
- Sorel x Jane Wade Callsign Low
- Sorel x Jane Wade Callsign Mule Shroud
Both models reinterpret Sorel’s Callsign foundation through Jane Wade’s sharply tailored, utilitarian lens.
The Callsign Low plays with layered construction, canvas, leather, and pony hair combine to create a tactile mix that feels both refined and rugged. It’s the sneaker equivalent of a power blazer worn with hiking boots. Structured, but not stiff.
The Mule Shroud, however, is where things get experimental. Designed with removable components, including a detachable lace cover, snap-off panels and interchangeable elements, the silhouette transforms based on use. Office-ready in the morning. Creative studio by noon. Rooftop drinks by night.
This is modular footwear for a modular lifestyle.
Built for Performance, Styled for the City
Beneath the design narrative lies serious technical credibility.
Both models feature:
- Removable molded Ortholite insoles
- Lightweight Livelyfoam midsoles
- Durable Vibram outsoles for enhanced grip
These are not runway-only sneakers. They are engineered for movement, whether that’s city pavement or uneven terrain.
According to Sorel President Cory Long, the collaboration celebrates “the intersection of design, utility and everyday life.” In today’s premium sneaker market, that intersection is no longer optional. Consumers expect performance and aesthetic value in equal measure.
Jane Wade understood the assignment.
From Corporate America to Mount Hood: A Campaign with Contrast
To capture the collaboration’s duality, the campaign was shot in Portland, inside Sorel’s headquarters and outdoors near Mount Hood. The setting wasn’t accidental.
Jane Wade is known for weaving references to her corporate past into her collections, often reinterpreting traditional office codes through a contemporary, utilitarian filter. By pairing boardroom energy with Pacific Northwest landscapes, the campaign visually reinforces the sneaker’s hybrid DNA.
It’s structured. It’s outdoorsy. It’s quietly rebellious.
And it speaks directly to a generation balancing ambition with authenticity.
Pop-Up Energy in SoHo
To celebrate the launch, an immersive pop-up experience will take place on February 14 and 15 at 66 Greene Street in Manhattan’s SoHo district.
Visitors can explore:
- The full Sorel x Jane Wade sneaker capsule
- Jane Wade’s ready-to-wear Fall-Winter 2026 collection
- Interactive installations reflecting the campaign’s corporate-meets-outdoor theme
The sneakers retail between €200 (R3784.95) and €230 (R4352.69) and are now available via Sorel’s official website.
For a collaboration unveiled at Fashion Week, the turnaround to retail is swift and intentional. This is fashion operating at the speed of culture.
Ready to Step In?
The Sorel x Jane Wade Callsign collection is available now via Sorel’s official website, with limited quantities expected.
For those in New York, the SoHo pop-up runs February 14–15 at 66 Greene Street.
Follow the conversation:
#SorelxJaneWade #NYFW2026 #ModularStyle #SFIFashion
Function meets fashion. And this time, it snaps off.
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