Picture this: A small, independent brand with a cult following walks into a boardroom filled with one of South Africa’s biggest fashion retailers. No, this isn’t the setup for a sitcom. This is real life. This is Artclub & Friends x Mr Price Fashion, a two-year-in-the-making, first-of-its-kind collaboration that blends boutique artistry with big-brand reach. The result? A 16-piece limited-edition collection that oozes creativity and coolness without requiring you to sell a kidney.

SFI.COZA Magazine is here to unpack everything you need to know about this trailblazing partnership and why your wardrobe is about to get an upgrade

The Birth of a Game-Changer: Artclub and Friends x Mr Price Fashion

Artclub & Friends, the Cape Town-based brand founded by Robyn Keyser in 2016 and later joined by Tanya Slater in 2019, has always been about more than just fashion. It’s about community, creativity, and self-expression. Their signature tagline, “By Artists, For Artists,” isn’t just a catchy slogan—it’s a way of life. And now, with Mr Price on board, that philosophy is reaching a national stage.

According to Keyser, this collaboration is a bold experiment:

“We wanted to plant a seed—to see what happens when you merge the design thinking of a small, independent brand with the resources of a large-scale retailer.”

The result? A collection that speaks to both die-hard Artclub fans and fashion-forward South Africans looking for elevated essentials at affordable prices.

What’s in the Collection? Expect Elevated Everyday Staples

Well, if you love classic silhouettes with a fresh, modern twist, you’re in for a treat. Expect:

• 100% Cotton Tees – The kind tht makes you rethink every other T-shirt you own.
• Striped Bowler Shirts – Casual yet sharp, perfect for any occasion.
• Tailored Suit Trousers & Shorts – Because looking put together shouldn’t require too much effort.
• A Classic Trench Coat – For those “I’m-an-effortless-style-guru” moments.
• Functional Everyday Bags – Because we all carry too much stuff.
• Burnout Laser-Printed Denim – Featuring the iconic “By Artists, For Artists” slogan.

Every single piece has been carefully designed and considered, making sure that they aren’t just trendy for a season, but wardrobe staples for years to come.

Affordability Meets Quality: Pricing & Availability

Here’s the best part: you don’t need a celebrity’s bank account to get your hands on this collection. Prices range from R139.99 to R499.99, proving that great design doesn’t have to come with an eye-watering price tag.

The collection dropped on the 10th of March 2025 and will be available:

• In selected Mr Price stores nationwide
• Online at mrprice.com
• On the Mr Price app

And if past limited-edition drops are anything to go by, you’ll want to act fast. Blink, and you might miss it.

Why This Collab Matters for South African Fashion

South African fashion has been on the rise, with more homegrown brands getting national recognition. This collaboration signifies something deeper than just a cool collection—it’s proof that independent designers and big retailers can work together without compromising on creativity.

It’s an ethos that aligns perfectly with Mr Price’s mission to make fashion accessible, while also giving a platform to young, emerging talent. This isn’t just a one-off clothing drop—it’s a statement about where South African fashion is headed.

Should You Buy Into the Hype?

The answer is a resounding yes.

• If you love supporting local brands, this collection is for you.
• If you appreciate thoughtful, well-designed fashion, this collection is for you.
• If you enjoy looking stylish without breaking the bank, this collection is definitely for you.

This Artclub & Friends x Mr Price Fashion collaboration is proof that great things happen when creativity meets accessibility. And honestly, we’re just happy we get to witness (and wear) it.

BY SFI.COZA

Editor | Website

We at SFI.COZA think that stories have the ability to educate, uplift, and unite people. As a sociable and committed editor, we work hard to provide rich media coverage that connects with our audience. Our ambition to positively touch our audience's lives, one article at a time, is equal to our enthusiasm for storytelling. Come along on this adventure with us as we explore the planet.