Can a football jersey double as a fashion statement? If you’re AC Milan and PUMA, the answer is yes – and they just proved it.
Unveiled in Hong Kong on July 25th, the AC Milan 2025/26 Third Kit is more than just sportswear. It’s a cultural crossover. Global sports brand PUMA teamed up with the iconic Italian club to release a bold design that fuses football heritage with Milanese fashion aesthetics. The new kit, dropped during the Club’s Pre-Season Tour of Asia, is making waves for all the right reasons – colour, design, history, performance, and purpose.
Key Takeaways
- AC Milan and PUMA unveiled the 2025/26 Third Kit on July 25th in Hong Kong.
- The design blends Milan’s fashion legacy with football tradition using monograms and bold colors.
- Available in Authentic (ULTRAWEAVE) and Replica (RE:FIBRE) versions.
- Now on sale via PUMA, AC Milan stores, and select retailers worldwide.
- Worn for the first time during the pre-season match against Liverpool.
Here’s everything you need to know – and why this kit might just be one of the most stylish in football this season.
Milan’s Fashion Roots, On the Pitch
Milan isn’t just a football city. It’s a fashion capital. And this new third kit gets that. Drawing inspiration from the city’s luxury houses, the design uses an all-over ACM monogram pattern – an elegant nod to the high-end labels that call Milan home.
Instead of sticking to red and black, PUMA and Milan flipped the script with a bright, sunny yellow base accented with deep green. It’s a bold, unexpected palette that makes the kit pop – even in a sea of kits.
Marco Mueller, Senior Director at PUMA, explained the creative direction best: “Milan is a vibrant city known for being home to some of the pioneers of the fashion world. With this third kit, we wanted to embrace those associations… combining the heritage of this historic club with a modern, stylish flair.”
And flair, it has.
A Nostalgic Throwback to the 90s
The kit’s not just about fashion-forward design. It also honors the past. The monogram nods to Milan’s 1995/96 league-winning season – a reminder of greatness stitched right into the fabric.
You see it, you feel it. It’s a bridge between eras, designed to resonate with both old-school fans and new-generation football lovers who care as much about style as they do about stats.
Functionality for Players. Flexibility for Fans.
PUMA didn’t just deliver a pretty kit. They delivered performance. The Authentic Jersey, worn by the players, features ULTRAWEAVE technology – engineered to reduce weight and friction on the pitch. Every detail is designed for speed, breathability, and comfort.
For fans, the Replica Jersey offers the same stunning look with a more relaxed fit. Perfect for weekend matches or streetwear styling, it’s a jersey that wears just as well off the pitch as it does on it.
Both versions include dryCELL, PUMA’s sweat-wicking tech that keeps players and fans dry during intense moments.
Sustainability Woven Into the Stitching
There’s also a bigger story behind the fabric.
The Replica kit is made using PUMA’s RE:FIBRE initiative – a move toward circular fashion in sport. It uses at least 95% recycled textile waste, without compromising quality. That means fans get high-performance apparel, and the planet gets a little breathing room.
In a time where sustainable fashion matters more than ever, this is a small but powerful statement from two of the world’s most influential brands.
First Look in Hong Kong, First Run Against Liverpool
The reveal took place at KAI TAK SPORTS PARK MALL in Hong Kong – a buzzing fan event during AC Milan’s pre-season tour of Asia. And fans didn’t have to wait long to see it in action.
The kit made its on-pitch debut just days later on July 26th, during a high-energy pre-season friendly against Liverpool at the Hong Kong Festival of Football.
Talk about a proper entrance.
Where to Cop the New Drop
The AC Milan 2025/26 Third Kit is now available globally.
You can shop the kit on:
- PUMA.com
- AC Milan Official Stores
- Select global retailers
Whether you’re in Johannesburg, Milan, or Manila – this kit is ready to add some heat to your wardrobe.
Final Whistle
What happens when heritage, design, and performance collide? You get a jersey that’s more than just team colours – you get a cultural icon.
AC Milan’s new kit doesn’t just celebrate football. It celebrates identity, evolution, and the way a city’s style can be worn with pride on a global stage. It’s a kit for players, fans, and even fashion heads who might not even watch the game.
Or, as AC Milan’s Chief Commercial Officer Maikel Oettle puts it, “A testament to the Club’s unique ability to blend tradition and innovation, style and elegance, performance and class.”
And honestly? He’s not wrong.
Share this drop with someone who loves football, fashion, or both – or hit the share button and tag your team.
#ACMilan #PUMA #NewKitDrop #SFIcoza
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