When your morning coffee isn’t just a drink but a ritual, a mood lifter, and sometimes the only thing keeping you from looking like a zombie at work, you know it has to be good, really good. Enter Bootlegger Coffee Company.
Bootlegger isn’t your average café. It’s the place where the first sip of a flat white or Americano feels like a tiny hug for your brain. And it all starts with their beans. Sourced sustainably from Costa Rica, Guatemala, and Tanzania; 100% Rainforest Alliance Certified; roasted with precision at their FSSC-certified artisanal micro-roastery; and blended to perfection: toasted hazelnut, caramel, and dark chocolate. Every cup is a little masterpiece.
Why Everyone in Cape Town Is Obsessed With This Coffee Spot Share on XFrom Sea Point to Everywhere
Founded in 2013 by three friends, Pieter Bloem and brothers De Waal and Antonie Basson, Bootlegger began when the trio realized Cape Town didn’t have enough quality coffee open early enough for morning runs. The solution? Open a café that’s as committed to quality as it is to your caffeine needs.
The first store in Sea Point was a rebrand of Go Gos, infused with the rebellious spirit of 1920s America, hence the name “Bootlegger.” Today, the brand has expanded to over 100 stores nationwide, with a majority still in Cape Town. And yes, Cape Towners are obsessed.
A Café That Feels Like Home (But Cooler)
Bootlegger isn’t just about coffee; it’s about the experience. From the minimalist, neon-lit interiors (yes, AC/DC lyrics are a thing here) to all-day menus with fresh, local ingredients, the café hits every note. Want a full breakfast? Try “The Bootlegger”; it’s worth every calorie. Hungry for a burger that makes your taste buds do a happy dance? The BootBurger delivers.
And let’s talk hours. Whether you’re an early-morning runner needing your post-run flat white or a late-afternoon remote worker craving a caramel cappuccino, Bootlegger has your back. Convenience and quality, in harmony.
Become a Bootlegger Influencer
They have built a community rooted in quality coffee, great food, and real connection. And now, they’re inviting creators, storytellers, and loyal Bootlegger fans to be part of that story through their influencer program.
As a Bootlegger Influencer, you’ll collaborate with us on everything from seasonal campaigns and product launches to in-store experiences and social content that reflects your authentic voice.
Whether you’re a foodie, a lifestyle creator, a runner, a cyclist, or someone who just knows how to capture a moment , we want to create with you.
In return, you’ll receive free products, exclusive vouchers, and app credit to spend at any of our locations nationwide. You’ll also get early access to new menu drops, behind-the-scenes opportunities, and the chance to grow with a brand that’s all about authentic community and everyday lifestyle.
Why Cape Town Can’t Get Enough
So why is everyone talking about Bootlegger? Simple: it understands people.
- Quality first: Every cup is precise, consistent, and expertly crafted.
- Lifestyle integrated: Morning runs, office work, weekend brunch, Bootlegger fits it all.
- Community-driven: It’s not just coffee; it’s a vibe.
- Visual identity: open spaces, sleek design, Instagram loves it.
Bootlegger has managed to make coffee feel personal, premium, and playful all at once. It’s the rare café that satisfies both the connoisseur and the casual coffee drinker.
With plans to grow to 200 stores by 2028, partnerships with airlines like FlySafair, and a commitment to sustainability and quality, Bootlegger isn’t slowing down. Cape Towners (and soon, the rest of South Africa) will continue to flock to its cafés, and coffee lovers will have a lot more to look forward to, because at Bootlegger, every cup tells a story.
So if you haven’t already been, grab a cup, sit back, and prepare for your taste buds to fall in love. Just don’t forget to tell your friends, after all, sharing coffee is the ultimate kindness.
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